Make Your Business Make the Most of Summer
Now that summer is here, many are making the most of the lighter evenings, warmer weather, and excitement in the air. If you're a small business owner, the summer doesn't have to mean fewer sales, less communication from clients, and not as many prospects. There are plenty of ways your business can turn the great summer weather into business opportunities. Here's how!
Take Advantage of Foot Traffic
The summer is a great opportunity to move last season's inventory and sell on-trend consumer goods. If you want to take advantage of the increased foot traffic that summer brings, make sure that your new stock and sale of last year's stock can be clearly seen. This way, you encourage multi-unit sales.
Know Your Customers' Motivation
Think about your customers and see what is driving them at the moment. During the summer, children often find themselves with chunks of free time while parents worry about keeping them entertained. If you have a storefront, you should address this problem by filling and enhancing empty time for kids, allowing the parents the freedom and peace to shop.
Know What You Want
Summer sales, like at other times of the year, have to make sense. You need to know your margins, what you can afford to discount, and what you want from it. Decide if you are trying to sell more than one item, or have a loss leader to get people in the door.
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